Green Zone Jump-AD Campaign

AD campaign representing fictional brand Green Zone Jump’s partnership with Ring Camera for University of Oregon Creative Strategy course. In this project, I worked in a small team to develop this campaign over the course of eight weeks. This project was delivered the form of a pitch deck, supported by market research. Our team used our knowledge of target audiences, cultural demand, brand identity development and market opportunity to promote our product.

For this project I worked in both strategy and creative roles.

I worked within my team to identity the best media avenues for advertising our product and gaining awareness for our campaign. In addition to this, I exercised my design ability in creating detailed mock-ups of our digital implementation and examples of how to reach audiences through social media channels such as Snapchat app-features and promotional advertisements tailored to Instagram and Tik Tok.