Cherry Lane AD Campaign.

This idea deck was used as a brainstorm document during two-day intensive workshop for Junior/Senior art directors and copywriters. the workshop was led by UO alumni Sarah Sharp and Tin Mai (’15), leading members of the University of Oregon Ad Team, who claimed the National Championship title in 2015.

This workshop was offered, by application, to select students to learn how to conceptualize, develop, and pitch ideas for brands. Our team used approached the A24 production studio’s recent purchase of the Cherry Lane theatre in New York City with the goal of identifying a cultural insight to turn into a pitch for a potential campaign.

While this deck is only an outline of a campaign, I learned a lot about the ideation stage of an AD campaign–specifically working in a group with other creatives to imagine and develop a pitch. This workshop was a valuable opportunity to receive professional feedback, practice ideation and projected execution, and apply the advertising skills I’ve gained through my coursework at the University of Oregon in a career context.