Category: Portfolio

This text story was written to fulfill the course Gateway to Media, an instrumental class in earning a degree from the University of Oregon’s School of Journalism and Communication (SOJC). This class challenges students to produce professional media narratives across audio, visual and textual media platforms. This assignment was created to help students in the SOJC identify an interesting subject and construct a story around a short in-person interview. In preparation for this story, I reached out to the owner of Brick Builders toy store to set up and conduct an interview at the Eugene location.

After the interview, I compiled my notes into a journalistic narrative. This text feature story demonstrates my understanding of textual flow, ability to communicate a compelling perspective and grammatical attention to detail. Most importantly, this assignment reinforced my mastery of the AP style guide and solidified my understanding of how to meaningfully supplement my writing with quotation.

“Multiracial Truths Turned Marketable Trends”, is a short form informational booklet, or zine, designed using adobe creative suite applications and distributed in print. I created this zine as a final project for an Ethnic Studies course titled “Mixed Intimacies,” which explored the influence of nationality and race of a multiracial world and the emergence of critical mixed race studies. The topic for this zine was grounded in research surrounding the phenomenon of multicultural appropriation as a form of social currency. My approach to this research included analyzing social media channels, identifying the role of fetishization and observing the way media trend cycles commercialize ethnic ambiguity.

This project not only strengthened my media literacy, but deepened my understanding of informative digital design.
I used Adobe Express to produce the zine spread. I combined media relations strategies like visual hierarchy with creative execution elements to produce a readable, expressive print layout.

This idea deck was used as a brainstorm document during two-day intensive workshop for Junior/Senior art directors and copywriters. the workshop was led by UO alumni Sarah Sharp and Tin Mai (’15), leading members of the University of Oregon Ad Team, who claimed the National Championship title in 2015.

This workshop was offered, by application, to select students to learn how to conceptualize, develop, and pitch ideas for brands. Our team used approached the A24 production studio’s recent purchase of the Cherry Lane theatre in New York City with the goal of identifying a cultural insight to turn into a pitch for a potential campaign.

While this deck is only an outline of a campaign, I learned a lot about the ideation stage of an AD campaign–specifically working in a group with other creatives to imagine and develop a pitch. This workshop was a valuable opportunity to receive professional feedback, practice ideation and projected execution, and apply the advertising skills I’ve gained through my coursework at the University of Oregon in a career context.

This year at the University of Oregon School of Journalism and Communication, I studied and applied public relations skills in my upper division course, “Writing for Influence”. Our most recent assignment prompted us to form groups and create a hypothetical newsworthy event. Our group chose to create an event promoting the Burning Man music festival, writing an example news release to legitimize the relevance of our event and practice using strategic communications writing tools.

My group identified an under-targeted audience in Generation Z and sought to connect young people’s love of music with the progressive, sustainability and counter-culture values of Burning Man. To bridge this gap we highlighted the uniquely non-materialistic reputation that sets Burning Man apart from other music festivals. Our event encouraged audiences to disconnect from instant, digital media and introduced a partnership with Polaroid, which would span across college campuses to involve young people who could not attend the festival but might connect with our mission.

My group outlined these key points in our news release, including strategies for accumulating earned media and building momentum for the brand-event partnership. While we encountered challenges communicating an anti-digital event over social media, we were ultimately successful in creating a PR plan that would have strong media messaging and innovative, tangible results. This assignment strengthened our comprehension of how public relations tools can be applied to effectively reach target groups.

AD campaign representing fictional brand Green Zone Jump’s partnership with Ring Camera for University of Oregon Creative Strategy course. In this project, I worked in a small team to develop this campaign over the course of eight weeks. This project was delivered the form of a pitch deck, supported by market research. Our team used our knowledge of target audiences, cultural demand, brand identity development and market opportunity to promote our product.

For this project I worked in both strategy and creative roles.

I worked within my team to identity the best media avenues for advertising our product and gaining awareness for our campaign. In addition to this, I exercised my design ability in creating detailed mock-ups of our digital implementation and examples of how to reach audiences through social media channels such as Snapchat app-features and promotional advertisements tailored to Instagram and Tik Tok.

In 2024, I was elected to serve as Graphic Design chair for the Psi Alpha chapter of Chi Omega fraternity & sorority at the University of Oregon. This yearlong position required thoughtful creative direction to reflect the varying styles of all chapter members as well as our national advisors and chapters across the country.

As a member of the Psi Alpha marketing team, I worked closely with apparel chair and social media chair to promote our chapter,  produce graphics for philanthropic events and generate awareness about collaborations with other campus organizations. This role not only developed my proficiency with Adobe Creative Suite, but required reliable deadline management, file organization, and the ability to accept and incorporate feedback as a designer.

Although my term as Graphic Design chair has ended, I’ve continued developing my digital design skills, producing mock-ups for University of Oregon organizations and experimenting with Adobe platforms to create digital collages.